Beauty is truth, truth is beauty...
We took this ethos and decided to create a stripped down, organic and essentially honest range. We believe that Frida should be kind to your skin without all the harsh additives and preservatives found in most everyday toiletries, so that our products are kind to your skin exactly as Mother Nature intended. Vegan Society approved and BUAV certified as not tested on animals, this empowering range even looks appealing with its traditional pharmaceutical packaging.
Frida is an elemental, exotic and ethical celebration of natural femininity.
- Animal Cruelty Free
- Fairtrade
- Free from harsh chemicals
- Free from artificial colours and preservatives
- Paraben & SLES free
- Fully biodegradable
- PH balanced
- Suitable for all skin types
- Made in London
None of the raw materials we purchase have any preservative whatsoever, and we therefore avoid any trace levels of other preservatives. Consumers can therefore be assured of a safe and mild product.
What are Parabens?
Parabens are a very widely used group of preservatives, which have until recently been considered as safe and very functional. Recently, however, there has been evidence of parabens being found in skin and tissue associated with cancer. Whether there is any direct co-relation or not, between the use of parabens in skin care, and cancer, has not been established. In response to this growing concern, and in order to allay our customers fears, Frida is a new range of paraben-free skin care products, preserved only with an ecologically certified preservative.
Vegetarian and Vegan assured.
We use no animal ingredients whatsoever in any of our products, so they are all suitable for vegetarians. Every Frida product is vegan and we are registered with the Vegan Society, entitling us to use their trade mark on our products.
Cruelty Free Products.
We have never tested any of our products on animals, nor will we. That's why we are supporters and members of the BUAV (British Union for the Abolition of Vivisection), and all our products carry their Leaping Bunny logo, the world's only internationally recognised scheme that enables consumers to easily identify and purchase cruelty free products.
All our natural beauty products are approved to the Humane Cosmetics Standard (HCS).
So not only do our products work beautifully and naturally, this is achieved without having to inflict cruelty on any part of the animal kingdom.